Auto Shop Marketing
Our dedicated automotive team understands all of your internet marketing needs.
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art.
What Successful Auto Shop Marketing Looks Like
To market your auto shop successfully, you build a brand because a brand lasts forever, marketing doesn't. Your auto shop brand is a combination of your story, your purpose, and the quality people can expect from you. It’s why people associate Toyota with reliability, and Ferrari with exotic sportiness. Your brand is what people are going to remember about you after your marketing campaign is over. At Zlass, we've helped build memorable brands for hundreds of auto shops. This is what our clients have to say about their auto shop brand:
“...it’s not a job anymore.”
“...your dad's classic, for your son’s future.”
“...accident today, back on the road tomorrow.”
“...exotic customization and modifications.”
“...back the way it was.”
“...be different, exotic imports.”
“...30 years of experience, peace of mind.”
“...great sound, high octane.”
Visualize Where You Will Be
Your brand vision reflects what goals you want to achieve with your business. Are you the Robin Hood of mechanics, giving your customers the best deals on parts and services? The best tuner to squeeze the most power out of a small-block v8? Zlass branding starts with figuring out where you want your business to be, then turning your vision into reality. Don’t leave your shop’s future up to chance--visualize your goals, and we’ll drive your business there.
Moving Forward With A Strategy
Coming in 1st isn’t a walk in the park, it requires a strategy. If your strategy is to copy what other shops in your area are doing, you’ll never finish the race. While you’re busy playing catch up, they are looking for new ways to reach fresh clients and getting farther ahead. What if instead, you brand yourself to be different and steer your auto shop marketing to promote your brand? Your brand will be in a completely different league.
Fine-Tuning Your Brand Image
Your brand’s image is the tool you use the most. Every time you have a conversation with a customer or someone visits your website, your brand image is working overtime. It’s how people remember a v8 by its unmistakable rumble, and why Audi customizes their new car smell - your brand’s image is what your business stands for and is the first thing people judge you by. If your brand’s image can’t pass the test, you’ll be missing out on potential customers and not getting the most from your auto shop marketing.
Getting Noticed In Your Area
At the stage, you're ready to go open the throttle on your auto shop marketing by spreading brand awareness. Brand awareness is about getting your image in front of everyone. You can have the world’s fastest car, but if no one knows it exists, you’re nobody. Once your image is polished up, you’ll want everyone to know how amazing your brand is. This means growing your sphere of influence and getting people familiar with your shop. Whenever they or someone they know could use your service, they’ll think of the first shop that comes to mind. Yours.
The Loyal Following
Like any worthwhile brand, the final test is whether or not people come back for more. It’s not just a one-stop-shop thing, repeat customers is what turns a business into a brand, and that means building brand loyalty. Just like how some people swear by Mercedes-Benz, you want to develop a cult following. It builds trust (so you don’t have to explain yourself every step of the way), a stable income, and most importantly, an industry leading brand. Ready to get rolling?
Auto Shop Marketing & Branding. We’re here to help.
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