Everything you need to know about legal branding and how we'll help your firm.
Our Branding is about...
“...making sure you’re represented at all times.”
“...ever argue with a woman? Ya.”
“...getting you more than 50/50.”
“...protecting your intellectual property.”
“...protecting small businesses from the big.”
“...getting you what you deserve.”
“...San Francisco’s leading immigration attorneys.”
“...knowing how hard divorces can be.”
The Power Of Legal Branding.
Everything you do is branding, from the clients you’ve had to the cases you’ve won. Legal branding is also the subtle things your firm does that gets people to recognize your name - it's the familiarity and connections people make when they hear your brand. With solid legal branding in place, people come to you for legal advice because they feel like they've known you from the very beginning.
Branding Starts With A Vision
Every brand begins with a vision. It’s the end goal, the ultimate position you want to be in. High-profile attorney for celebrities? Ruthless prosecutor for law students everywhere to study? Zlass recognizes where you want to be, and devises a strategy to get you there. Every attorney has their place in history - let us know your brand vision, and we’ll take it from there.
Like litigation, successful legal branding necessitates a proper strategy. If your branding strategy is to mirror what top attorneys are doing, you’ll always come up short. While you’re busy printing business cards and taking your clients to lunch, the top attorneys are finding new ways to passively generate clients. What if instead, your practice showed up on the first page of Google search results to directly connect with millennials?
Lasting First Impression
Your brand image is the most valuable part of your law firm - it’s your clients’ first impression of you, and how they will remember you. It includes the cut of your suit, the weight of your business card, and how high-end your website feels - every aspect of your business affects your brand image. If you don’t care about the small details of your brand’s image, can your clients expect the same from your consultations? Remember, your brand represents you.
Getting People to Know
Brand awareness is about getting people familiar with your brand and disrupting the status quo in new markets. It includes growing your sphere of influence both online and offline, and getting people to remember you. Not everyone needs an attorney immediately, but should that need ever arise, your brand and your firm will be what they recall. It’s not about the immediate benefit, but how well you can occupy a corner of someone’s mind so that you stand out when it counts.
Time Is Valuable
You’re stretched thin enough between meeting with clients and lengthy consultations with the thick skulled - you don’t have time to commit to branding. Delegate your legal branding to us, make us your branding paralegals. We handle the minutia of executing your branding strategy, maintaining your brand image, and generating brand awareness, while you relax and focus on what you do best; just let us know if your vision changes.
Legal Branding. We’re here to help.
Don’t want to fill out a form? Email us at firstname.lastname@example.org