Keep The Party Going, We'll Handle The Rest.
What is Nightlife Branding?
Your brand determines if you’ve got the hottest spot in town, or an empty scene that’s waiting to crumble - it either makes or breaks your business. It’s how people know if you’re about casual meetups, romantic dates, or no strings attached fun. Your branding is the most valuable part of your business - it’s the ambiance, the memories, and what your scene has to offer. At Zlass, we work hard and play hard - here's what we're talking about:
Around The World
Ibiza, Barcelona, São Paulo, Monaco, Miami, Vegas, Singapore
Nightlife branding is about...
“...world famous DJs, world famous chefs.”
“...a little bit more.”
“...hottest mashup party in the world.”
“...class, music, drinks, fun.”
“...multi-grammy award artists every week.”
“...street music, street food.”
“...dancer owned, real girls.”
Your Brand Begins With A Vision
Your brand vision is where you want to be tomorrow, not where you are today. You want to own the night? Give us your vision. Be the hotspot for A-list celebrities, or the ultimate playground for bachelorettes. Zlass branding will analyze your scene and build a strategy to get you there. Don’t let your crowd slip away from you--visualize your dream, and we’ll handle the rest.
So What’s Next?
Your branding strategy can’t be the same as anyone else’s, no one likes a clone. It needs to be different enough to be interesting, but familiar enough to get a large crowd. One out of three spend the night out, looking for fun through the web. Instead of using only promoters to fill your venue, what if your nightlife brand shows up where the 1/3 are looking: online search? People rely on reviews to choose where to go for their night out. How’s your online brand doing?
The First Impression
Brand image is the first thing people see when they check out your venue - that includes walking up to your door or landing on your website. It’s about appealing to their wild side and getting them to join the party. The look and feel of your website can immediately make or break their interest before they even give you a try. If your site looks old and boring, what do you think they would expect from your scene?
Getting Noticed With Brand Awareness
Brand awareness is about spreading your brand through the streets, through conversations, promoters, and through growing your sphere of influence. Don’t just limit yourself to locals, people from out-of-state and even other countries can be hyped about checking out your scene. Word of mouth isn’t bad, but being viral over the internet is a thousand times more powerful. Let everyone around the world know that your scene is unmatched, their curiosity will do the rest.
The Ones Who Got Your Back
What good is a brand if people aren’t loyal to it? This is the final step for your nightlife brand, whether or not people come back, whether or not you live up to the hype. Loyalty is about trusting your brand to consistently make their night fun so they never have to think twice about coming back. A strong brand will have a cult following, and when you have a cult following, everything you do will make you the hottest spot in town. Are you ready for that?
Nightlife branding. We’re here to help.
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