The Perfect Self Storage Brand
Our storage brand specialists can create the perfect brand that represents you.
There have been few things in my life which have had a more genial effect on my mind than the possession of extra closet space.
Why Your Self Storage Brand Matters
Your brand is the most valuable asset to your business - it’s your weapon for taking on the big guys, and your shield for defending your territory. Your brand is a reflection of what your business stands for, and ultimately how you stand apart from your competitors. Things like convenience, security, and cleanliness make up the many pieces of your self storage brand. At Zlass, our self storage branding gets people to think of you first when they need storage.
Here’s what a self storage brand is about...
“...100% climate controlled long-term storage.”
“...60+ locations within the Great Lakes area.”
“...spacious, covered storage for vehicles any size.”
“...covered and indoor storage for long-term safe keeping.”
“...so EZ, your grandma can store it.”
“...24 hour electronic accessibility.”
“...you pack, you relax. We move, we store.”
“...short and long-term storage needs for the busy.”
Your Future, Your Vision
Dominating the self storage scene in your area starts with your brand vision. Do you offer the best summer storage for college students? Climate controlled rare wine storage? Zlass branding pinpoints your strengths, and develops a branding strategy around them to put your storage brand on top and keep it there. You tell us where you want to be, we’ll handle the rest.
A Road Map To Your Goals
Competition is fierce for self storage - it’s extremely territorial. Securing your area and preventing others from taking your business requires a branding strategy. If your plan is to copy what other storage facilities are doing - “first month’s rent is free” - the best you can do is second place. What if you were to get a head start on the next big strategy, like being first in Google search? Could you imagine the lead you’d have on everyone else and how difficult it’ll be for them to catch up?
Setting Up Your Brand Image
Your brand image is the first impression people have of your business. It includes how easy your website is to use, how difficult it is to move their stuff into storage, and how secure your facility is. A brand image is created by what customers experience both online and off and it makes or breaks how competitive you are. If it’s difficult navigate your website, can they expect the same headache when dealing with your billing system? Your brand image directly reflects the business values.
Keeping Up Your Reputation
Your self storage brand reputation comes from constantly improving your brand image. Have you made your website work on mobile devices since the rise in mobile browsing? Are you keeping up with your negative online reviews so that potential customers see that you care? A strong brand reputation builds trust in your business so that new customers are more comfortable pulling the trigger. Existing customers also feel better about referring friends and family. We call this a no-brainer.
Bringing In New Customers
Brand awareness is about reaching customers and disrupting new markets. You’ve got the self storage brand, now it’s time for everyone to see it and remember it. This means spreading your sphere of influence and getting your storage recognized both online and offline. Whenever anyone thinks of storage, they’ll think of the first one that comes to their mind: yours. Ready to be remembered?
Your Perfect Self Storage Brand. We’ve got it.
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